My Story

Hi, I’m Sarah.

For almost 20 years, I worked in advertising and marketing, leading some of the most iconic food brands you’ve probably had in your kitchen — DiGiorno, Kraft Mac & Cheese, Lunchables. I loved the big ideas, the energy, and keeping all the moving pieces on track.

When I stepped away to focus on family, I found myself using those same organizational and leadership skills in new ways: volunteering at school, running the Booster Club with my husband, being a sports mom, designing team swag, and organizing banquets that brought whole communities together. Honestly, I thrived on it. I loved keeping things running smoothly, pulling people together, and seeing the impact of those efforts.

Now, with my two kids off and flying, I’m refocusing on what I love most: helping small businesses and solopreneurs grow through clear strategy, strong messaging, and consistent execution. I know how overwhelming it can feel to manage content, communication, and direction while running a business. That’s where I come in. I help shape and execute marketing that builds visibility, connection, and momentum — handling the details behind the scenes so you can stay focused on growth and doing the work you love.

Outside of work, I’m all about staying active with barre, strength training, and Peloton classes to keep me moving. I’m also an info junkie, endlessly curious about how things work. Whether it’s technology, business trends, or a random topic that catches my interest, I’ll dive in and research until I understand it. Add in my soft spot for golden retrievers and the nonstop buzz of Chicago city life, and you’ll see what keeps my energy high and my perspective fresh.

I believe every business deserves to feel organized, supported, and ready to soar. That’s why I started Swift Assist — to help your business take flight.